Arrive is unveiling a new sustainability strategy called MOVE. It brings together data analyses from EasyPark, Flowbird and Parkopedia, which are united under the Arrive umbrella brand, with the aim of developing solutions for more liveable cities. Parking Trend International spoke to Hanne Ulvtorp, Sustainability Manager at Arrive.
A dedicated sustainability team
Arrive has set up a formal, global sustainability department with three full-time staff: Louise Wallström, Director of Communications & Sustainability; Susanna Palling Huusko, ESG Reporting Manager; and Ulvtorp, who joined as Sustainability Manager in September 2025.
Durable hardware and a sustainable supply chain
Arrive uses hardware from payment terminals to signage and partly assembles devices itself. A review is under way to improve circular economy practices – products that last longer and can be repaired and recycled – and to use more sustainable materials. EU supply chain regulation serves as a benchmark: Arrive is introducing due diligence processes and collecting ESG data from suppliers. “There is generally a strong trend towards more sustainable solutions and materials – and also increased demand for them,” says Ulvtorp.
Science-based targets
Although Arrive has not yet joined the Science Based Targets initiative (SBTi), it is setting science-based targets for Scope 1, 2 and 3 emissions. “We’re integrating ESG criteria into our collaboration with suppliers and working with partners to drive forward emissions reduction plans across our entire value chain,” Ulvtorp explains. Once data and methodology are harmonised across the group – expected by the end of 2026 – group-wide ESG targets will follow. Arrive follows the Paris Agreement on environmental standards and UN regulations on social issues.
Parking data for greener cities
“With our traffic data, we can help cities reduce their environmental impact,” says Ulvtorp. Cities can analyse car park utilisation over time and decide, for example, to turn under-used parking into green spaces, cycle paths or pedestrian zones, or to introduce zero-emission zones. In Columbus, Ohio (USA), Arrive data was used to convert a heavily used car park area into a pedestrian zone to boost trade and reduce environmental impact. Many European cities aim to be climate-neutral by 2030 but struggle with emissions and congestion: “Our solutions enable cities to make informed decisions rather than relying on guesswork.”
Internally, travel guidelines encourage train travel over flights within Europe and virtual meetings where possible.
Photo: Hanne Ulvtorp, Sustainability Manager at Arrive – © Arrive. Interview: Marko Ruh
This article first appeared in Parking Trend International, issue 3-2026, the magazine of the European Parking Association. Read the full issue online.